Customer Stories

Learn more about how some of our customers are using the Iris platform

MTV is Finland's largest commercial broadcasting company with a central role in the media landscape. It has achieved a reputation as an important major player in Northern Europe, thanks to its innovative use of new media and distribution channels.

MTV Uutiset app for Android and iOS, utilizing the Iris Dev SDK

Gathering content via MTV Uutiset app

MTV has seamlessly integrated the Iris Dev SDK into their consumer news apps for Android and iOS: MTV Uutiset. By utilizing the SDK they can now gather and use live and uploaded videos as well as photos from their audience.

"Because Bambuser’s Iris technology seamlessly integrates into our mobile app MTV Uutiset, our audience can contribute photos and video to our newsroom quickly and easily."

Jyrki Huotari, Managing Editor, MTV.

Never miss out on a story

MTV staff use the Iris Flow app to gather videos and photos from the field. When police was searching a lake for a dead body, MTV was documenting the story as it unfolded with live and uploaded mobile videos, providing control room staff with the latest content in an instant.

MTV staff use the Iris Flow app to gather videos and photos from the field.

"MTV’s mobile journalists and our audience can now use our app to send their content live to our multimedia ‘Superdesk’, where the editor can choose to publish any stream live."

Jyrki Huotari, Managing Editor, MTV.