Social media has become a global staple in today’s everyday life. There has been a revolution in communication that is changing the interaction between individuals and organizations. The culture of privacy ceases to exist, and sharing one’s life publicly is the social norm via the use of photos, social updates, and videos.
Not only that, but social media has begun to take over as the primary source of world news and general information. There has been a noticeable trend of growth in recent years with how the general public is interacting with social media and especially video. That being said, live video has become the front-running contender of this trend. Making perfect sense as now according to Animote;
“Nearly two-thirds of millennials (62 percent) prefer to watch a video from a company instead of reading text, and more than half of millennials are likely to watch a video from a brand if they receive it in an email.”
Mobile live video is flexible and easily accessible, it caters to the ‘on-the-go’ lifestyle that is prominent in today’s society. That is where the Iris Platform steps in to accommodate the need for this fluctuation. The Iris Platform is a versatile solution can be used for a multitude of purposes, depending on the needs of an organization. There are numerous elements of the Iris Platform that places it light-years ahead in the mobile live video industry.
In laymen’s terms, the Iris Platform is mobile live video made easy. It is the leading mobile live video technology for organizations and mobile platforms. The simplicity of the platform is essentially what makes Iris stand above the rest of the mobile live video solutions. Iris’s end-to-end solution framework is painless to implement within different organizations for maximum efficiency.
When it comes to distinguishing between the different Iris products, we have written a previous blog to assist you with navigating which is best suited for different organizations. The Iris Platform manages all of the perplexing backend infrastructure required for delivering scalable end-to-end live video technology. It delivers an easy and efficient solution, suitable for supporting all types of devices.
Iris handles the complexity of mobile live video allowing for organizations to be focused on other areas of your business. With the use of video becoming prominent, more businesses are discovering advantages and cutting-edge uses for it. As a result, these companies are saving time, money and manpower for other endeavours. There have been cases that after an organization has completed their free trial of Iris Dev, and they have been able to implement the Iris Platform and be broadcasting live within 30 minutes, with Iris Flow it happens in an instant!
The Iris Platform offers organizations a complete mobile live video solution. From capturing and streaming live videos to broadcasting user-generated content directly from your audience, this universal technology is not only user-friendly but Iris is the forerunner in the market. The global domination of mobile live video continues to evolve in the market and it is here to stay. Keep your organization one step above the competition, and embrace the change if you are not already. Don’t know where to start? The Iris Platform will take care of all the complex video infrastructure and maintenance, leaving you to focus on your core business.
Download our Buyer’s Guide to learn more about important aspects when investing in a mobile live video solution!